Yahoo vs. Microsoft on Google, Yahoo and Microsoft vs. other variants of names in the search game seems to have paid all the headlines these days. A week ago, global statistics StatCounter said Microsoft??? s new search engine, Bing, has exceeded the market share of engine Yahoo. Binga?? S launch, both companies have tried to get their position on the market, but it is clear that none of them can overcome Google’s?? S dominance search market, which dominates more than 70 percent of the market. While Microsoft has made a significant effort to compete with Google in the search space, Google has a new Microsoft operating system could be placed in another market. Average online search Microsoft is insignificant compared to total revenue (86 million dollars in revenue for the online search vs. 16 billion dollars for the last quarter). The operating system was Microsoft’s cash cow. Now Google invades the area and the market looks forward to see how Google Chrome OS will change the landscape in 2010. Yahoo seems to be lagging behind in all sectors of activity and its shares dropped, especially since the Microsoft case collapsed and the recent acquisition offer has been withdrawn. After a period of dramatic scenes, etc. and participation Icahn, Microsoft and Yahoo, no agreement has been made and Yahoo?? S stock continued to fall, and now, with the dramatic market decline is even more pronounced. It was evident that the M Microsoft-Yahoo deal and could not pass in any event, could not win government approval unless Google has reached a near-monopoly on leadership paid search. Therefore, in the hope of Yahoo Microsoft??? Rescue S acquisition seems naive. But! But the last movement of Yahoo reminds me of a Mini Cooper ad campaign that a few years ago, made the Branda?? image of the eye? little guy found his way and gets ahead of giants. Rumours that I collected in Yahoo?? Coffee headquarters during a visit to a friend the other day (in fact, never eat alone if they want to hear the latest news first), Yahoo seems to have found a strategy that is surprisingly simple, but may be greater in its size after acquisition. The content of this rumor is interesting – Yahoo intends to make an acquisition and defense of pleasure to buy IdeaMama Ad Network, the technology division of the advertising of a Canadian company based in Silicon Valley. At first I was surprised by what should Yahoo funky little this company, but here’s my take on it. This acquisition can put Yahoo in a leadership position by allowing you to enter an entirely new category of online advertising. Leta?? S explore. The success of research firms depends not only on the relevance of research and quality of search algorithms (Yes, Yahoo still remain there), his success at the end of the day depends on advertising revenue. The end result is what counts. Search engines use daily CPC main model of advertising. Some include affiliate marketing CPS, but not so easy either. CPC has no chance of winning a significant share of advertisers?? Budget for a number reasons, one is that the conversion rate of clicks delivered by partners with content MROI is sometimes debatable. In addition, many publishers Wona?? T advertising with Yahoo or Google for compensation under the CPC has to offer. Webmaster Forums search “and see the amount of negativity AdSense publishers hate because it is a choice of media monetization bad, but there are many alternatives on the market. The model pay-per- sale is always better to search engines. Google seems to offer options for affiliate marketing, but only for certain advertisers. Not everyone can jump on the train. You must accumulate a significant number of jobs, first and show a high conversion rate, which, incidentally, the Google algorithm doesnâ?? and calculate T?? there are many holes that prevent display the statistics of real numbers. But even that is not main challenge. coverage problem is vertical. This model can not be that e-commerce companies that sell products online. The door is open for all business??? if you sell business services , technology complex or high prices and consumer products are primarily free sales line, they are completely out of some options?? Dona processes and current technology? ™ t support the affiliate marketing for SMEs, end history. But it’s a shame. Even if spending on Internet advertising is growing by more than U.S. $ 100 billion in 2010, could still be increased significantly if the editors had to rely on commissions on sales affiliate marketing offer. For example, if a companyâ?? S online marketing budget is $ 100,000 per year, can never get over the hump of marketing spend $ 200 billion for CPC up?? in any way, but advertisers can easily take part of $ 1M + sales commission and reallocate to the editor, publishers now increases?? times income. If the rumor proves to be true The why I think Yahoo has decided to bite IdeaMama PPD (Pay Per Deal) model and the smart use of their processes for monitoring agreement that allows Yahoo to dollar sales of chips for the B2B segment growth n ‘ is not so eager to pass Yahoo? ™ s CPC of your marketing budget. In simple math, if Yahoo can attract 100,000 small and medium enterprises in services and technology companies are now moving their money into the CPC and Google lead generation programs with other suppliers, and each advertiser pays a 10% commission on sales generated by ads on Yahoo, with the participation of content partners, Yahoo may add 10 billion dollars in revenue for its P & L, assuming an average total sales for the advertisers?? balance sheet is as little as $ 10 million per year. Even if my calculations are half price, the movement of this acquisition is the absolute genius that Yahoo is positioning itself as the only search engine that provides PPD as an advertising option, and finally have a competitive advantage, the identity of some instead of crawling behind Google. Yahoo could probably develop the technology at home and throw it without the acquisition, but a requirement arising from the breach IdeaMamaâ?? patent is likely to cost them more than the price of the acquisition itself, in addition to the trouble to explain to their shareholders on the integrity of the enterprise. From what I heard Yahoo will pay anything for this agreement, unless $ 20 million. Since the time factor is crucial, so that persons with knowledge of PPD IdeaMamaâ model?? team S to integrate technology into Yahoo?? S operation seems a good decision. 10 billion dollars in additional revenue for Yahoo is the total cost is less than $ 30 million (purchase price plus system integration)? Oh? A nobody likes it. Yes, in recent years Yahoo has lost share of mental clarity and market share to competitors, but as I see it with Yahoo answer this exquisite movement, by definition, can become a major player in the field of marketing research that the company can now playing the vertical or Google, Microsoft and AOL can reach (unless you place a bid more I guess). For Yahoo, the relevance of search results more innovations and social media will not solve the problem of Google’s dominance in paid search advertising. Yahoo just turned around and left behind, even if it was acquired by Microsoft if it ever happens. But Yahoo?? acquisition IdeaMamaâ S Strategic?? scale s Yahoo ad system?? S platform and online advertising agencies in a new category of online advertising revenue with the untapped potential and uncapped. However, there is no social innovation media everybody talks, but innovation in monetization of media. I think everything should be a very interesting evolution of the treasure hunt. I Cana ™ t wait to learn more about the 2009 M &, A and in particular the activities of M & A deal???? more IdeaMamaâ Yahoo???? and all events following the acquisition. What happens next in the battle between the search giant may be just exciting you never know who pulls the trigger, and just what could be.