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McAfee Secure loses Guard on Google Split test Trust
Ogden, UT (NYSE) 26 October 2010
After almost 200,000 customers visited PayDotCom the checkout process keeps Google’s Chrome Trust Guard Seal of the winner with a 98% confidence interval. Scanned Based on the results of the audit of the Trust Guard Security Chrome style seal, sales of no-seals of 3.98%. McAfee Secure had the lowest increase of only 1.47%. This means the trust PayDotCom Guard Chrome seal increases the turnover 2.7 times more than McAfee.
Comparable
split tests were performed before, but this test is by using Google Website Optimizer, Trust Guard is a website security scanning company came on top of competitor McAfee Secure than 2.5%. Through a partnership with PayDotCom, a leading 3rd party payment processing service Trust Guard was able to a full split-test compares the conversion rates of the four variables to run: No seals, McAfee Secure Seals, Trust Guard Security Scanned contemporary poetry and Trust Guard’s Scanned Chrome Security seal. The test measured how many visitors made a purchase, after one of the quality standard for those who do not see any comparison seal.
In a previous study by Trust Guard performed, they found 71% of customers looking for security seals when shopping and avoid money by at sites without seals or security scans, the likelihood of security vulnerabilities. The split test is only a further confirmation of their findings, while showing customers prefer the kind of seals it also determined. A hypothetical distribution reflects conversion shows that the McAfee Secure seal 404 would generate additional revenue, the Trust Guard contemporary poetry 622 additional sales would have generated, and the confidence Guard Chrome would have generated additional revenue in 1095. “We already knew that was with gaskets, seals better than without, and split-test supports the data we have on the matter. We are very happy to see, our seals are more effective than other leading seals. I am glad to see our new Chrome Robben came on top, “says Brandley. The Chrome seals with its reflective, glassy surface are quickly becoming the top gasket seals among other Trust Guard’s. “Seals are a security stamp that a page is active by hackers protected to look at the pages, often using automated systems for security flaws or vulnerabilities learn. Customers and how they will be more aware, they are looking for more shows conservative,” said Brandley.
The test results show the importance of the seals and the proof of the Web Security scanning for customers. In return, the importance to be huge to Business “to lead the online business. The safest sites are proving a comparatively higher conversion rates. The split-test also, Trust Guard’s Chrome seals are preferred by customers. The evidence is in the split-test.
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