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(Business Wire) 19 October 2004 –
AA? A group of community volunteers today launched a drive to a full-page ad in the New York Times to buy. The effort, supported by the Mozilla Foundation is celebrating the launch of Firefox 1.0 AA? Mozilla FoundationÂÂ? s innovative new web browser AA? and the names of thousands of small donor contributors who will support product launch activities.
Advertising is one component of a larger community marketing campaign, called AA? Spread Firefox.ÂÂ? The campaign is the worldÂÂ? Largest community marketing effort ever for open source software made.
The original idea for the campaign and all research, development and design was created by volunteers.
doneIn just four weeks has swelled the site SpreadFirefox.com marketing activities to the community of nearly 25,000 registered users coordinate. The siteÂÂ? S first goal was surpassed one million downloads of the latest pre-release version of Firefox within three days. To date, more than 5 million copies have the latest version of the open source web browser in a little more than a month download.
AA? Since the introduction of Firefox 0.8 last February we have a huge increase in grassroots sport seen interest in the Firefox web browser, support AA? said Bart Decrem, a spokesman for the Mozilla project. AA? The Firefox 1.0 launch is a celebration AA? both for a new large open-source product and the large open-source community that happen.ÂÂ?
madeThe New York Times ad for the following Firefox 1.0ÂÂ? s nationwide availability this fall.
Community Marketing
has historically open source software marketing has been carried out to provide large organizations, the complementary software and services. The Firefox 1.0 community marketing campaign is the first time the open source community embraced national advocacy tactics to celebrate the launch of a new product.
Community marketing is the distributed execution of numerous marketing and advocacy initiatives towards a common goal oriented and emphasizes a common set of messages.
Prior to the launch of Firefox 1.0, Mozilla Foundation staff have worked with local volunteers organize a number of marketing initiatives including:
AA? Download and install millions of copies of the web browser.
AA? Firefox development include buttons for the user on their homepages. To date more than 90,000 Web sites feature Firefox promotional buttons
AA? Contact news and blog sites, donated banner ads on request.
AA? Creating a media team to respond to omissions or inaccuracies in the news.
AA? Create a referral system, more than 200,000 visits GetFirefox.com. generated
AA? Through the Internet, people are more aware of their power and the ability to organize collective action. As consumers, people are increasingly reliable, highly customizable web browsing experience, AA? Decrem said. AA? We are on the threshold of a new chapter for open-source-AA? the community is useful from the development, secure software is growing support for it.ÂÂ?
GETTING Firefox
a preview release of Mozilla Firefox is available as a free download of www.getfirefox.com. Firefox is a wide range of operating systems including Microsoft Windows, Mac OS X and Linux.
optimizedAbout Mozilla Firefox
SPREAD
Spread Firefox community marketing campaign of nearly 25,000 Firefox advocates worldwide. Community members can express their ideas and volunteer teams by visiting http://www.spreadfirefox.com.
ABOUT The Mozilla Foundation
The Mozilla Foundation is a 501 (c) receive 3 non-profit organization with the mission of choice and innovation on the Internet. Founded in July 2003 OnlineÂÂ with support from America? S Netscape division consists of the Mozilla Foundation, organizational, legal and financial support to a group of open source software projects provide. For more information http://www.mozilla.org.
Mozilla and the Mozilla logo are registered trademarks of the Mozilla Foundation. All other trademarks are the property of their respective owners.
contact:
Bart Decrem
Mozilla Foundation
650-473-6581
bart@mozilla.org
Rob Davis
Haberman & Associates
612-338-3900
rob@habermaninc.com
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